Wh4m

SEO Consultancy · Nottingham · UK wide

SEO that hits hard.

Wh4m is Alex Turner's SEO consultancy. Seven years across agency, in-house and consultancy roles — delivered hands on, reported in revenue, zero fluff. Traditional SEO and GEO (Generative Engine Optimisation) for AI platforms, from one person who does the work.

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The evidence

Numbers we can stand behind

Exhibit 01

+66%

Organic application growth over two years

First Response Finance

Exhibit 02

£655K

Quarterly profit contribution from consumer direct organic

First Response Finance

Exhibit 03

+237%

Quarter on quarter click growth

Dustout Air Duct Cleaning

Exhibit 04

100%

AI platform visibility across ChatGPT, Gemini, Grok and Perplexity

Tracked client set

Who we hit hard

UK businesses of every shape

Local and service businesses

Success means your phone ringing: more calls, direction requests and enquiries from people nearby who are ready to buy.

Local SEO services

Ecommerce brands

Success means products and categories that rank, a protected brand, and organic revenue you can see in GA4.

Ecommerce SEO services

B2B and SaaS

Success means qualified pipeline: ranking for the problems you solve and turning search visibility into booked demos and enquiries.

Strategy and content services

Why Wh4m

Senior SEO, delivered personally

  • You deal directly with the person doing the work. No account managers, no relay. The brief you give Alex is the brief that goes into your Search Console.
  • Senior experience without the agency overhead. Alex has led SEO strategy across 44 clients and managed a team of six. You get that applied directly to your business, not handed to a junior.
  • One pair of hands. One person accountable. Alex plans the work, does the work and reports on the work. If something is not moving, there is only one person who answers for it.

Selected experience

Brands we've hit

Seven years of work across consumer finance, ecommerce, retail and enterprise. A selection below.

Tropic Skincare First Response Finance Motel Rocks PrettyLittleThing Tamatanga Ford Helicon USA Prepa Pizza

Featured case study

A full domain migration and rebrand in a regulated consumer finance environment, delivered with no material traffic loss. Then two years of compounding growth in the channel that matters: applications and the profit behind them.

Key result

£655K

Quarterly profit contribution from consumer direct organic

Internal commercial reporting

Read the full case study

GEO & LLM visibility

Your customers are asking AI. Are you in the answer?

ChatGPT, Gemini, Perplexity, Grok and Copilot are not just novelties — they are now primary research tools for your customers. When someone asks an AI which SEO consultant to hire, which plumber to call or which product to buy, the brands that are cited are the ones built to be cited.

GEO (Generative Engine Optimisation) is the discipline of making your brand visible to these platforms: structured authority signals, citable content, entity clarity and brand consistency across the sources LLMs are trained on and retrieve from. Alex built this as a formal service line before most agencies even named it.

Every Wh4m engagement covers both traditional SEO and GEO — because winning one channel and being invisible in the other is a gap your competitors will fill.

ChatGPT Gemini Perplexity Grok Copilot

GEO & LLM visibility services →

Let's talk. No pitch, no preamble.

Tell Alex what you are trying to achieve and get a straight answer on whether SEO can get you there — and what hitting hard would actually take.

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