About
Seven years in. Freelance by choice.
Alex Turner is Wh4m. Based in Nottingham, working with businesses across the UK.
My route here runs through every side of the industry. I started agency side at Finsbury Media, moved into ecommerce at Eastside Co. working with Shopify Plus brands, went in house at First Response Finance where I owned organic for a regulated consumer finance business, and then into consultancy at Growthack. Most recently I was an SEO lead, running strategy across 44 clients and managing a team of six.
I went freelance because the work I enjoy most is the work itself: senior level strategy, delivered hands on, with a direct relationship to the business paying for it. No layers, no handoffs, no account management theatre. That is what Wh4m is.
How we work
Plain spoken, hands on, honest about the limits
- Honest about what SEO can and cannot do. SEO compounds, but it is not instant and it is not magic. If another channel would serve you better, I will say so.
- Reports in business language. You will hear about enquiries, applications, revenue and profit. Rankings and impressions are working data, not the headline.
- Hands on delivery. I make changes directly in WordPress, Shopify Plus, WooCommerce and Webflow. Recommendations that sit in a slide deck do not move traffic.
- GEO alongside SEO, as standard. AI platforms — ChatGPT, Gemini, Perplexity, Grok, Copilot — are becoming the first stop for your customers. Every engagement includes Generative Engine Optimisation, not as an add-on, but as part of how search strategy is built.
- No jargon. If I cannot explain why a piece of work matters in one plain sentence, it probably does not.
Toolkit
The tools behind the work
Audit and crawl
- Screaming Frog
- Semrush
- Ahrefs
Analytics
- Google Search Console
- GA4
- Looker Studio
- Hotjar
CMS
- WordPress
- Shopify Plus
- WooCommerce
- Webflow
Paid and CRO
- Google Ads
- HubSpot
GEO & LLM
- ChatGPT / OpenAI
- Gemini
- Perplexity
- Grok
- Copilot
Certifications
- Google Analytics (GA4)
- HubSpot Academy: Digital Marketing
- HubSpot Academy: Content Marketing
- Semrush Academy: SEO Fundamentals
- Semrush Academy: Technical SEO
Sound like someone you could work with?
Get in touch. Alex replies within one working day, with straight answers and no obligation.
Get in touch