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SEO & GEO, in plain English.
Notes on how search actually works — traditional SEO and GEO (Generative Engine Optimisation) — written for the people paying for results, not for other SEOs.
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GEO vs SEO: what actually changed when AI started answering questions
Generative Engine Optimisation is not a replacement for SEO — it is the next layer on top of it. Here is what is genuinely different, and what is not.
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