Full-service SEO, one accountable consultant.

Technical SEO and site migrations

If Google cannot crawl, render and index your site properly, nothing else you do in SEO will work. We fix the foundations, and Wh4m specialises in the highest stakes version of this work: domain migrations and rebrands. Alex delivered a full domain migration for First Response Finance, in a regulated environment, with no material traffic loss.

SEO strategy and content

Most content fails because it was written before anyone checked what people actually search for and why. We build content strategies from search intent up, so every page you publish has a defined job: a query to win, an audience to serve and an action to drive.

Local SEO and Google Business Profile

For a local business, the map pack is often worth more than every blue link beneath it. We optimise your Google Business Profile and local presence so that nearby customers find you first, and we report on the actions that matter: calls, website clicks and direction requests.

Ecommerce SEO

Ecommerce SEO is its own discipline: thousands of URLs, faceted navigation, seasonal ranges and competitors bidding on your brand. Alex has hands-on experience with Shopify Plus and WooCommerce, and we build organic visibility around how your customers actually buy.

GEO & LLM visibility

Generative Engine Optimisation — the next frontier of search.

A growing share of your customers now ask ChatGPT, Gemini, Perplexity, Grok or Copilot before they ever reach a search results page. When they do, the brands cited in those answers win the enquiry. The ones not cited do not exist in that moment.

GEO (Generative Engine Optimisation) is the discipline of making your brand citable by AI platforms: structured authority signals, entity clarity, citable content formats, brand consistency across sources LLMs retrieve from and trust. Alex built this as a formal service line at agency level before most agencies even named it — and achieved 100% AI platform citation coverage for a US local services client across ChatGPT, Gemini, Perplexity and Grok.

Every Wh4m engagement covers both traditional SEO and GEO as a standard. Winning Google and losing AI search is not a victory — it is a gap your competitors will fill.

Reporting and consultancy

Rankings and traffic are means, not ends. We build reporting that connects SEO to the numbers your board cares about: applications, enquiries, revenue and profit. At First Response Finance, the reporting attributed a £655K quarterly profit contribution to consumer direct organic.